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    Versace Jeans Couture

    SS21
    Description

    For its Spring/Summer 2021 campaign, Versace Jeans Couture captures a group of friends on a fun summer night out, for a collection that celebrates escapism and fantasy and was directly inspired by the irreverent style and attitude of the 18th century French Court.

    The campaign plays with the idea that the younger generations come out at dusk to have fun and captures a group of friends as they wander through an empty city during a hot summer night, always in for the thrill. In times where traveling is limited, the group of friends see their city, Milan, in a new light, through an exploration of its secret gems, from the famous Villa Necchi, the Teatro Manzoni to the Piscina Cozzi.

    Louis Lekien Director
    Maky Margaridis Director
    César Decharme Director of photography
    - IXYXI SD & Mix
    Arthur Paux Colors
    Ken Tokunaga Creative Director
    Salvatore Delle Femmine, Margot Roussel Art director
    Allegra Versace Styling
    - Moodyband Music
    - Squalo Prod
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